Visual identity

The Storalic studio was asked to rebrand Tap Global. This strategic decision reflects the relentless pursuit of excellence and continuous improvement in all aspects of Tap’s services.
Since its founding, Tap has grown substantially. As they conquered new territories and expanded their user base, they recognized the importance of a brand identity that appropriately reflects maturity, confidence and long-term vision.
The technology underlying cryptocurrencies is constantly evolving. As champions of innovation, our rebrand reflects our ongoing commitment to the latest security technologies and practices, ensuring an advanced and reliable user experience.
This rebranding isn’t just a superficial logo or color palette change; is a reaffirmation of its core values and a renewed commitment to its mission of providing affordable, secure and innovative financial services.

Services
Visual identity
Illustration
Motion
Social Media

Team
Creative Leader: Lea Bonnet
Designers: Lucas and Nando Storalic
Motion and Illustrations: Lucas and Nando Storalic