PeaceFarm
Peace Farm is a brand that embodies the transformation where food becomes an ally to both public health and the health of our planet, offering practical, affordable, and delicious plant-based options that are increasingly integrated into people's lives. Our meat is produced without the use of animals, following an organic process from planting to food manufacturing, with everything sourced directly from our farm. The name PEACE FARM signifies a serene and tranquil place where we sow and cultivate a wonderfully healthy future for you and the planet.
CREATIVE DIRECTION: Raphael Iglesias
DESIGN AND ILLUSTRATION TEAM: Raphael Iglesias, Mariana Beck, Lucas Storalic, Nando Storalic
BRAND VOICE: Aldenis Rodrigues
PHOTOGRAPHY: Jordy Ribeiro
The Mascot
The mascot symbolizes the sprout, which is the seed that undergoes germination and gives rise to a new plant. Each element in the representation is derived directly from the earth, with the bud signifying the unification of these natural origins, emphasizing that everything originates straight from the farm.
The Packaging
The idea is to represent PEACE FARM on the packaging, creating a distinctive and personality-driven pattern directly at the point of sale to narrate a story to the consumer. We applied the logo in the form of a SIGN resembling the entrance door to our farm, welcoming customers to our packaging. We designed a farm that changes colors according to the flavor and product, serving as the focal point.
